IN FOOTBALL, AS IN LIFE, TIMING IS EVERYTHING

Wonder if it was just a coincidence, or a wise media buy:

Did you hear the ad for "suicide prevention" during the brutal post-game show on radio station KFAB, which covers Nebraska football, after the UCLA Bruins unexpectedly won, 36-30, dashing the high hopes of the long-suffering Nebraska fans?

If it was deliberate, then someone's wasting talents in the marketing business and should get involved in Vegas, STAT.